{"id":869,"date":"2020-10-06T08:40:00","date_gmt":"2020-10-06T12:40:00","guid":{"rendered":"http:\/\/www.sahilnawab.com\/blog\/?p=869"},"modified":"2020-10-03T20:40:14","modified_gmt":"2020-10-04T00:40:14","slug":"generating-powerful-logos-for-the-worcester-free-care-collaborative","status":"publish","type":"post","link":"http:\/\/www.sahilnawab.com\/blog\/generating-powerful-logos-for-the-worcester-free-care-collaborative\/","title":{"rendered":"Generating Powerful Logos for the Worcester Free Care Collaborative"},"content":{"rendered":"\n

Recently, during a meeting with the Worcester Free Care Collaborative, it was announced that the organization is looking for new logo submissions to overhaul their current identity branding. Though I haven’t done anything like this in quite some time, I thought it would be great to write about my artistic endeavor and perhaps hearken back to my original posts here on this blog. After all, this blog has thus far been called “Visual Rhetoric.”<\/p>\n\n\n\n

Being familiar with the work that the organization does is certainly a major benefit in designing an identity that fits its mission and communicates its ideals in a simple and clear manner.<\/p>\n\n\n\n

The first step, of course, is to come up with a list of important concepts or ideas that might be included in the logo. One of the first logos I had come up with for the newsletter, “Dispatches from the Worcester Free Clinic Coalition”\u2014back when the organization had that as its name\u2014I used the letters as is. This was a look inspired by Proto Magazine<\/a>, which has a similar style.<\/p>\n\n\n\n

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  1. The letter “W” and potentially the others as well<\/li>
  2. Something to tie the logo to the City of Worcester<\/li>
  3. A “softness” that represents a welcoming connection to the community<\/li>
  4. An air of “authority” to represent the organization as a center for health<\/li><\/ol>\n\n\n\n

    I searched Dribbble for inspiration, and most of the inspiration examples are from various artists that uploaded their work there.<\/p>\n\n\n\n